Listerine Recalls Agent Cool Blue Mouthwash
McNeil-PPC's recall of every bottle of Listerine Agent Cool Blue mouthwash has potential to ruin what appeared to be a very promising brand for the company. Last week's recall announced that approximately four million bottles of the mouthwash may have been contaminated with certain microorganisms. The recall was voluntary on the part of Mc-Neil-PPC and not initiated by the FDA. Thus far, no health effects related to the mouthwash have been reported; however, a risk could be posed to those who have weakened or suppressed immune systems.
Agent Cool Blue had been a profitable product for McNeil-PPC, but the recall likely will affect this. Because Agent Cool Blue is a relatively new brand, it has not established much loyalty in its customers. Jennifer Sheehey, who works for Cone Communications in Boston, says that “You don’t get three strikes and you’re out with products for children. Parents aren’t very forgiving about something like this.” The recall does not affect parent company Listerine.
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